The Studio

This is the space where I co-create custom design for small businesses and nonprofits. I provide design services for people who want to communicate clearly, build visual consistency, and connect with those they serve.

What I Do

Join me in The Studio to refresh a visual identity, launch a new initiative, or untangle a backlog of inconsistent files. This is where we shape creative work around what matters most to you.

I specialize in:

At every step, I aim to make design feel approachable and collaborative—not mysterious or overwhelming. You’ll feel informed and involved throughout the process.

A Thoughtful Process

‍Each project starts with conversation and clarity. Together, we define your goals, identify what’s working (and what’s not), and build a plan s for your team.

Whether you need a full brand system or support tightening up your production files, the goal is always the same: build something that’s beautiful, useful, and true to your mission.

A circular royal blue icon with a line drawing of a stylized lightbulb, meant to depict the "Imagine" phase of the design process.

Imagine

We start by uncovering your goals, values, and vision. Through conversation and early concepting, we build clear creative direction—together.

A chartreuse curvy, hand-drawn arrow.
A circular royal blue icon with a line drawing of a stylized pencil, meant to depict the "Create" phase of the design process.

Create

With a shared vision in place, I design thoughtful, functional assets that reflect your brand and connect with your audience. You’re part of the process throughout.

A chartreuse curlique, hand-drawn arrow.
A circular royal blue icon with a line drawing of a stylized file folder, meant to depict the "Empower" phase of the design process.

Empower

Final files are delivered clean, organized, and ready to use—complete with helpful tools or documentation so your team can move forward with ease.

Sarah is one of the most proactive, organized, and communicative designers I've ever worked with. She was always on top of things and so easy to work with.

— Kiley P.

Recent Work

Kleenex x Self Care is for Everyone
This collaboration between Kleenex and Self Care Is For Everyone aimed to promote mental health awareness through everyday products. I was one of several artists invited to design limited-edition tissue boxes with messages of support and self-kindness. My contribution combined hand-drawn elements with abstract shapes and a nostalgic softness, designed to feel like a moment of care sitting quietly on the shelf.

A group of 3 limited edition design Kleenex boxes playfully styled with vintage items in coordinating colors.
A closeup view of a Kleenex box panel, highlighting messages of vulnerability and strength.

The brief for this project was clear and meaningful: create artwork that would inspire, comfort, and spark joy in a small, intimate way. I approached the design like a visual affirmation—leaning into softness, imperfection, and emotional resonance.

Each box features a hand-drawn layout with elements like clouds, rainbows, and playful geometric forms. I kept the lines intentionally wobbly, and the color palette grounded and warm, echoing the collaborative brands' values of self-acceptance and gentle strength.

Project highlights:

Baby Showers Fabric Collection
A soft, rain-inspired collection created for a friend’s baby, this project blends personal meaning with thoughtful pattern design. The goal: a modern, cozy set of prints that feel sweet without being overly saccharine—something parents and little ones would both love.

A collage of fabric pattern design swatches layered with coordinating baby items, like toys and clothing.
A folded baby quilt featuring the Baby Showers fabric collection by Sarah McGinnis of McGinnis Design Co. with a coordinating plush toy on top.

This collection began as a personal gift and turned into an opportunity to explore quiet storytelling through surface design. I drew inspiration from classic baby motifs—clouds, raindrops, and simple checks—but gave them a hand-drawn, less literal feel using muted, layered tones.

The final set includes multiple patterns intended to coordinate across fabric types and scales, suitable for use in swaddles, nursery accessories, and children’s apparel.

Project highlights:

Curious if we're a good fit?

You don’t need to come in with all the answers. If you know your visual brand isn’t doing what it should or you're just ready to feel a little more organized, I’d love to hear about it.