I partner with organizations, creative teams, and small businesses to build thoughtful visual identities, systems, and design that help their work connect with people.
Brand Identity:
Visual identities, brand systems, creative direction
Packaging & Product:
Packaging, surface design, patterns, on-product graphics
Digital & Marketing:
Websites, social, presentations, campaigns, marketing collateral
Visual Systems:
Templates, production systems, brand guidelines, organized files
Each project starts with conversation and clarity. Together, we define your goals, identify what’s working (and what’s not), and build a plan for your team.
Whether you need a full brand system or support tightening up your production files, the goal is always the same: build something that’s beautiful, useful, and true to your mission.
Imagine
We start by uncovering your goals, values, and vision. Through conversation and early concepting, we build clear creative direction—together.
Create
With a shared vision in place, I design thoughtful, functional assets that reflect your brand and connect with your audience. You’re part of the process throughout.
Empower
Final files are delivered clean, organized, and ready to use—complete with helpful tools or documentation so your team can move forward with ease.
— Kiley P.
Strategic Intelligence by DMI
Visual Identity + Presentation Design + Marketing Collateral
The Strategic Intelligence team at Dairy Management Inc. came to me with a strong concept and an established logo, but no defined visual identity for their innovation-focused team. They needed a flexible visual system and a standout PowerPoint template to help their insights gain traction with clients, particularly in high-stakes presentations.
Approach
I started by translating the team's desired attributes—trusted, objective, curious, sleek, and modern—into four distinct visual directions. Each moodboard explored a different combination of color, typography, layout, imagery, and iconography, using innovative brands such as Nike, Apple, and WGSN as reference points.
After reviewing and refining the directions together, we landed on a bold, editorial approach that balanced the authority of a research organization with the energy of an innovation-focused brand. I developed the resulting visual identity around a fresh palette inspired by the dairy industry, while retaining the existing logo as the foundation.
I then translated the system into a flexible PowerPoint template with custom layouts, curated imagery, and a library of 18 illustrated dairy product icons. The identity later extended into additional marketing materials, including a bilingual English/Japanese sales sheet highlighting emerging research for a tradeshow.
Project highlights:
Kleenex x Self Care is for Everyone
Packaging Design + Illustration + Visual Storytelling
Kleenex partnered with Self Care Is For Everyone to promote mental health awareness through a collection of limited-edition tissue boxes. I was one of several artists invited to contribute artwork centered on messages of support, self-kindness, and emotional wellbeing.
Approach
The project was art directed by the agency I was working with, with a collection of supportive phrases developed as part of the creative direction. I helped shape the messaging and selected the phrases that best connected with my visual concept, then developed the artwork around it.
I approached the packaging as a visual affirmation, combining hand-drawn elements, abstract shapes, and a nostalgic softness to create something warm, expressive, and human. I developed the artwork specifically for the physical packaging, adapting the illustration, typography, and layout to the dielines and production requirements.
Intentionally wobbly linework and a warm, grounded palette reinforced the themes of self-acceptance and gentle strength while allowing the work to sit cohesively alongside the other artists' contributions.
Project highlights:
Medicine Fish Partnership
Visual Design + Marketing Collateral + Ongoing Support
Medicine Fish is a Menominee-led nonprofit focused on protecting and restoring waterways through Indigenous ecological knowledge, community, education, and research. What began as a website refresh developed into an ongoing design partnership spanning digital, print, events, and internal communications.
Approach
The initial website work focused on creating clearer content hierarchy and a visual language that reflected Medicine Fish's relationship to the natural world. I developed a woodland-inspired visual direction that could extend beyond the website and become a flexible system for the organization's broader communications.
That system has since been applied to Canva templates for grant proposals, donor letters, and flyers, as well as graphics for Sturgeon Fest, an annual community event honoring the sturgeon and its significance to the Menominee people.
The goal throughout has been to give the team useful, recognizable design tools they can confidently use themselves while providing ongoing support when a project calls for something more custom.
Project highlights:
Baby Showers Fabric Collection
Surface Design + Collection Development + Visual Storytelling
Baby Showers began as a personal gift: a collection of fabric designs created for a friend's new baby. The project became an opportunity to explore how pattern, color, and illustration can work together as a coordinated product collection.
Approach
I wanted the collection to feel sweet without becoming overly literal or saccharine. I started with familiar baby motifs — clouds, raindrops, and simple checks — then reinterpreted them through hand-drawn forms and a muted, layered palette.
Rather than designing a single pattern in isolation, I developed the collection as a coordinated system, considering pattern scale, color relationships, and how each print could work alongside the others across different fabric applications.
The resulting collection includes multiple seamless repeats designed for potential use across swaddles, nursery accessories, children's apparel, and other soft goods, with printing coordinated through Spoonflower.
Project highlights:
You don’t need to come in with all the answers. If you know your visual brand isn’t doing what it should or you're just ready to feel a little more organized, I’d love to hear about it.